THE SPEARPOINT BLOG
Ideas and practical perspectives on Google Ads, measurement and digital marketing.
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If you’ve managed a Google Ads account for any length of time, you know that change is the only constant. Bidding strategies evolve, ad formats are updated, and new campaign types emerge. But no recent…
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If you’ve managed a Google Ads account for any length of time, you know that change is the only constant. Bidding strategies evolve, ad formats are updated, and…
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In the dynamic world of pay-per-click (PPC) advertising, accurate conversion tracking in Google Ads isn’t just a best practice—it’s the backbone of successful campaign management. Without reliable data,…
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In the ever-evolving landscape of digital advertising, the adage “spend smarter, not harder” rings truer than ever, especially concerning Paid Per Click (PPC) campaigns. With ad technologies constantly…
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The digital landscape has been dominated by a single name for decades: Google. Its ubiquitous search engine has become synonymous with finding information online, a testament to its…
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Google Marketing Live (GML) 2025 once again showcased the future of digital advertising, with Artificial Intelligence (AI) unequivocally at its core. This year’s event highlighted AI’s transformative power,…
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Economic uncertainty can feel like a rogue wave crashing over businesses. Budgets tighten, consumer confidence wavers, and the urge to cut back on “non-essential” spending becomes strong. However,…
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Google Search is taking another significant leap into the future with its latest updates to AI Mode, an experimental feature designed to handle complex queries and provide more…
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The tech world is buzzing, and this time the focus is squarely on the courtroom. The U.S. Department of Justice (DOJ) antitrust case against Google has entered a…
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Google Ads, while a powerful platform for advertisers, is not without its issues. A recent article from Search Engine Land, “Dealing with Google Ads frustrations: Poor support, suspensions,…
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