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Think further with our expert insights

AI: The New Frontier of Google Ads

The digital advertising landscape is evolving at a rapid pace, and artificial intelligence (AI) is at the forefront of this transformation. As AI technology continues to advance ...more

Google Ads

October 02, 2024•2 min read

Mastering Google Ads: Unleashing the Power of Responsive Search Ads

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential. One powerful tool that has revolutionized the way businesses connect with their target audience is Respo... ...more

Google Ads

September 24, 2024•2 min read

The End of Enhanced CPC: A Significant Shift in Google Ads

Google Ads to phase out Enhanced CPC in early 2025, urging advertisers to shift to advanced bidding strategies like Target CPA. Discover the reasons behind this change and how to adjust your campaigns... ...more

Google Ads

September 19, 2024•2 min read

The Power of Name Bidding in Google Ads

In the competitive landscape of digital marketing, every click counts. One effective way to drive targeted traffic to your website is through Google Ads campaigns that bid on your company name. ...more

Google Ads

September 04, 2024•2 min read

Google Loses Antitrust Lawsuit Against the DOJ: A Landmark Decision

Google loses a landmark antitrust lawsuit to the DOJ, marking a pivotal shift in tech regulation. Learn about the case, implications for Google, and the potential impact on the broader digital economy... ...more

Google Ads

August 07, 2024•3 min read

The “Power Pair”: A Supercharged Marketing Strategy for Small Businesses

Unlock growth for your small business with Google Ads' "Power Pair" of Search Network and Performance Max campaigns. Maximize reach, optimize your budget, and track performance to attract new customer... ...more

Google Ads

July 10, 2024•3 min read

Google Marketing Live 2024: Key Takeaways

Google Marketing Live 2024, held virtually a few weeks ago, unveiled a wave of updates emphasizing the power of Artificial Intelligence (AI) in transforming marketing strategies. ...more

June 25, 2024•2 min read

3 Qualities to Look for in a Marketing Agency

To be frank, digital marketing agencies are a dime a dozen. You can’t throw a rock in an urban center without hitting a marketing freelancer or a digital marketing agency that can run ads for you on a... ...more

Tips

June 14, 2024•3 min read

What is Performance Max and how can it help your business?

As the world leans further into artificial intelligence (AI), it is crucial that our ads keep up with the times and with the demands of ever diversifying marketing channels. ...more

Google Ads ,Tips

June 07, 2024•5 min read

3 Tips for Google Ads Success

Google Ads, a standard go-to in any marketing program, has the power to drive results no matter your budget, industry or business goal. ...more

Google Ads

May 31, 2024•6 min read

Gemini LLM: Useful Tool or Interesting Toy?

As we’ve discussed in previous blogs, AI is a tool that has come to the forefront of the national conversation over the last year or two with the release of ChatGPT and Bard among others. In recent mo... ...more

May 24, 2024•4 min read

What is a Broad Match keyword?

At its core, AdWords campaigns are built on keywords. Bidding on, optimizing towards and engaging with keywords are what, with very few exceptions, play important roles in making a Google Ads marketin... ...more

Google Ads

May 17, 2024•2 min read

The AI Revolution: Skynet or Siri?

Like the internet and smartphone revolution before it, the AI revolution is upon us and it is here to stay. While these tools are new and still (for the most part) untested, they present incredible op... ...more

May 10, 2024•3 min read

What is SpearPoint Digital?

Believe it or not, there are 8.5 billion searches per day on Google. Not only that but, of these daily searches, 15% of them are new to the search engine. That means that, in the quarter of a century ... ...more

Google Ads

May 03, 2024•2 min read