THE SPEARPOINT BLOG
Ideas and practical perspectives on Google Ads, measurement and digital marketing.
Google Marketing Live (GML) 2025 once again showcased the future of digital advertising, with Artificial Intelligence (AI) unequivocally at its core. This year’s event highlighted AI’s transformative power,…
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Economic uncertainty can feel like a rogue wave crashing over businesses. Budgets tighten, consumer confidence wavers, and the urge to cut back on “non-essential” spending becomes strong. However,…
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Google Search is taking another significant leap into the future with its latest updates to AI Mode, an experimental feature designed to handle complex queries and provide more…
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The tech world is buzzing, and this time the focus is squarely on the courtroom. The U.S. Department of Justice (DOJ) antitrust case against Google has entered a…
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