3 Tips for Google Ads Success
Why is Google Ads Important? Google Ads, a standard go-to in any marketing program, has the power to drive results no matter your budget, industry or business goal.…
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Author: John Nadeau
Ideas and practical perspectives on Google Ads, measurement and digital marketing.
Gemini LLM: Useful Tool or Interesting Toy?
As we’ve discussed in previous blogs, AI is a tool that has come to the forefront of the national conversation over the last year or two with the…
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What is a Broad Match keyword?
At its core, AdWords campaigns are built on keywords. Bidding on, optimizing towards and engaging with keywords are what, with very few exceptions, play important roles in making…
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The AI Revolution: Skynet or Siri?
Like the internet and smartphone revolution before it, the AI revolution is upon us and it is here to stay. While these tools are new and still (for…
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