3 Qualities to Look for in a Marketing Agency

To be frank, digital marketing agencies are a dime a dozen. You can’t throw a rock in an urban center without hitting a marketing freelancer or a digital marketing agency that can run ads for you on any of the major platforms. I know from firsthand experience that almost every marketing agency could do the exact same thing for your business. So then you might ask, what sets them apart? Beyond who might give you the best deal, how do you make the best decision for your marketing efforts? This post will give you three qualities to look for when evaluating who to hire for your digital marketing needs so, when decision time comes, you can make the best possible choice.

#1 Transparency

First and foremost, your marketing agency needs to have transparency. This doesn’t mean transparency just in your performance or results, this means in everything. From the moment you sign the contract to the first reporting call and beyond you want to have trust that nothing is being held back from you. For example, your marketing agency should be willing to give you access to a Google Ads account they may set up for you. There really is no reason for you not to at least be able to get into your account whenever you deem it necessary. This is your business and your advertising, you should get access to whatever is in the market even if you’re not the one managing the account on a day to day basis. 

The best client to agency relationships happen when transparency and trust are palpable. This relationship should be thought more as a partnership than a client relationship. This is why, at SpearPoint Digital, we call the businesses we work with partners and not clients. 

#2 Being Willing to Say No

Truth be told, the more you want to run with a marketing agency, the more money they will make. This means they are incentivized to do more for you which is why it is so important that they are willing to tell you no, or at least advise you against something, even if it is a tactic or campaign that you ask them to launch. They are the marketing experts and because of this know if something will or will not work with your marketing program. The last thing you want to do is hire someone who is more focused on putting something into market for you then trying to be a filter and give you counsel on if it will or will not achieve your goals. 

#3 Accountability and Proactivity.

Last, but probably most importantly, you need an agency that will take accountability for the programs they’re running on your behalf. With any program of any size and in any vertical there is going to be ups and downs. These fluctuations can be caused by anything and are totally normal and should be expected by all parties. What should also be expected, however, is a deep understanding and accountability of what happened, why it happened and how adjustments can be made moving forward. This is true whether the trends were in or out of anyone’s control because, at the end of the day, it doesn’t matter what matters is how your agency will react to the trend.

Conclusion

When hiring a digital marketing agency you want to have an active partner that is just as invested in the success of your program as you are. Digital marketing is not a simple transaction but rather an active process that requires constant management, understanding and accountability by all parties involved. 

If you’re looking for more information about Google, Google Ads or digital marketing, click the link below to visit our page. And if you’re a small business owner, SpearPoint Digital offers free consultations for new and existing accounts to get you started on your road to success!

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